Why mobile matters

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If your current website is not responsive, you should consider the potential downside to this. Over the last year, the percentage of traffic to websites via mobile devices has increased by 78%. If your website is not mobile friendly or compatible, you are potentially losing out on 1 out of every 4 consumers.

1. There Are More Global Mobile Users Than Desktop Users

Way back in 2008, analyst Mary Meeker predicted that mobile would overtake fixed Internet access by 2014—and her predictions were spot on. Last year, the amount of global mobile users officially passed the number of global desktop users and has continued to climb.

However, considering 80% of Internet users report owning a smartphone, that shift is only so groundbreaking. In fact, when asked which device was the most popular choice to search online, laptops only slightly edged out smartphones.

2. Users Are Consuming Content on Their Mobile Devices Now More Than Ever

People are busy. In a world that makes you feel like you are constantly on the go, smartphones and other mobile devices offer the flexibility to browse the Internet during times when a computer isn’t an option, such as on a morning commute or while out to lunch.

The ability to take technology with us in our pockets has transformed the Internet browsing experience. Consumers no longer have to wait for a spare moment to sit down at their computer and research a product. Instead, they can pull out their smartphone and find a solution to their problem instantly.

However, this ease of online browsing is a double-edged sword for marketers. If a mobile user is trying to consume your content and becomes frustrated by your website that isn’t mobile-friendly, they aren’t likely to just wait until they can get to a computer to check out your site again. Instead, they’re much more likely to move on and find another option that does allow for frustration-free mobile viewing.

Since the goal of your website and marketing is to gain interaction with your prospects, a poorly designed mobile site can cause you to lose out on potential business. If a user bounces off your content immediately, they aren’t likely to provide you with any likes, shares or further interest, rendering their mobile visit virtually useless.

But appeasing prospects isn’t the only reason to embrace mobile marketing—it’s also about appeasing the search engine Gods.

3. Google Now Favors Mobile-Friendly Sites

While updates to Google’s search algorithm are certainly nothing new, the recent update that happened on April 21, 2015 was a bit more of a game-changer than usual. In their biggest show of support for mobile yet, Google dropped the rankings for sites not deemed “mobile-friendly.” Many sites that were not already mobile-friendly saw big drops in their mobile search traffic.

So, how do you know if your website is considered mobile-friendly? Well, while you can test your site here, if you don’t already know if it’s mobile-friendly…chances are, it’s not.