The face of your website plays a very important role. Even if they learn about your company through a trusted referral, at a sponsored event, or in a meeting with you, before they make a final decision they will visit your website. Make sure it looks good, functions well, and clearly communicates your company’s goals.
These days, owning a professional looking website is of crucial importance for any type of business. It doesn’t really matter if you’re planning to make money directly from it or not, you should treat your website as good as your employees. Why? – Because it creates an impression of your business. It’s a place where people come to see who you are and what you do.
Whether it is a big e-commerce site or one one-pager, a good website will still bring a lot of value to you and your company. He’s your greatest ambassador on this endless digital market. If he doesn’t look professional and representable, people will avoid interacting with it.
You don’t want that. You don’t want people to treat your webpage as an outcast. You don’t want to be the ugly duckling in this sharp, serious and extremely competitive business world.